Primary Demand: Tesla Motors
Tesla Motors is attempting to generate awareness for their
company, in order to educate consumers about the benefits of their products.
They are accomplishing this by opening stores and designing a website about the
safety and benefits of their vehicles. Tesla is now taking orders for their
newest models.
Secondary Demand:
Apple
Apple is promoting its phones compared to Samsung’s, on the
benefits and functionality overall. This is an attempt to get Samsung users to
switch to Apple. The goal is to create more market shares for Apple as a
company.
Tertiary Demand:
Bounty
Bounty paper towels offers a value pack that contains a
dozen paper towel rolls to its consumers, which have tips on the back on how
one should do spring cleaning. This is to encourage consumers to use more of
the product by displaying additional ways the product can be used.
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