1. I selected
the Ultrasound commercial
2. I prefer
this ad to the others because to me it had more of a sense of humor and laugh
ability. This made the commercial very likable in the way that it manipulated a
serious moment as a comical one. It was also very creative and ironic, and the
commercial used this humor in the way that it made childbirth seem like a
laughable thing. This irony added to the already existing humor with the baby
moving around whenever the dad waved the chip, causing the mother to become angry.
Furthering the laugh ability, the doctor throws the chip to stop the father,
but ending up causing the patient more pain, and the baby popping out. With
this said, the target market is mainly young adults who eat Doritos who have
recently experienced childbirth, as well a older adults who can relate and
remember their own experiences. Even though their experience might have not
been exactly like the commercial depicted. As for relevance to Doritos, the ad shows
that even in serious, rememberable, and/or heartwarming moments, Doritos is the
snack that is always there to support their patrons.
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